https://patchwire.io/blog HubSpot attribution, tracking and offline conversions, written by a tracking engineer. en Tue, 06 Oct 2026 09:00:00 GMT https://patchwire.io/blog/find-hubspot-direct-traffic-leak https://patchwire.io/blog/find-hubspot-direct-traffic-leak High Direct traffic in HubSpot is almost always a tracking leak, not real direct visits. A 30-minute test plan to find which of the 7 usual causes is yours. Tue, 06 Oct 2026 09:00:00 GMT HubSpot Tracking Direct traffic https://patchwire.io/blog/hubspot-attribution-reports-explained https://patchwire.io/blog/hubspot-attribution-reports-explained How HubSpot's contact create, deal create and revenue attribution reports work, what data each one needs, which model fits B2B, and how to spot a bad report. Tue, 06 Oct 2026 09:00:00 GMT HubSpot Attribution Reporting https://patchwire.io/blog/hubspot-original-source-vs-latest-source https://patchwire.io/blog/hubspot-original-source-vs-latest-source What HubSpot Original and Latest Traffic Source record, when each one changes, how visits get classified, and how to add your own first and last touch fields. Tue, 06 Oct 2026 09:00:00 GMT HubSpot Attribution Original Source