If your HubSpot shows 60%+ Direct traffic, you're making budget decisions on broken data. I fix that.
I find the attribution gaps between your ads and HubSpot, and close them. In your existing stack, no new tools.
Early access · Limited spots · No card required · Read-only
At $25K+/mo ad spend with 30% invisible data, that's $7,500/month allocated blind.
Works in your existing stack
Sound familiar?
Browser privacy changes, misconfigured tags, and disconnected systems silently drain your attribution data. By the time you notice, months of ad spend is unattributable.
These aren't new problems. They're the natural result of building a tracking stack one tool at a time over several years, without anyone owning the full picture. I fix the full picture.
Common triggers for engagement
- 01HubSpot shows 60%+ direct traffic - UTMs stripped by iframe forms or cross-domain hops
- 02GA4 conversions don't match HubSpot leads - cross-domain tracking is broken
- 03Google Ads can't see your offline conversions - no Conversion API or offline import
- 04Server-side GTM stopped working after a platform update
- 05You're migrating to HubSpot and attribution needs rebuilding from scratch
One question usually uncovers the full picture.
Most B2B companies running paid acquisition share the same underlying problems - misattributed sources, missing offline conversions, broken cross-domain tracking. Sometimes the fix is a setting. Sometimes it's broken code inside a custom integration. Either way, the root causes repeat.
One client came in asking why HubSpot was showing the wrong traffic sources. The same question surfaced a broken offline conversion feed to Google Ads, cross-domain failures between their marketing site and product, and a custom integration where the issue wasn't a setting - the code itself needed to be rewritten.
We fixed the immediate problem first, then rebuilt the integration. Now every paid touchpoint is connected to pipeline in HubSpot, and budget decisions are made on data the team actually trusts.
How most clients start
Start with a free 2-week monitor to see what breaks. For a full manual review, the audit finds every leak. Then fix what is worth fixing.
Describe what looks wrong
"HubSpot and GA4 don't agree" is enough. I reply within 1 business day and tell you whether it needs an audit, a fix, or nothing.
The audit finds every leak
A fixed-scope, read-only audit with written findings ranked by cost, and a fixed-price plan to fix them.
I fix it in your existing tools
Working fix in your own GTM, HubSpot and ad accounts. Written documentation of what changed and why. You own everything.
The math: If you're spending $30,000/month on ads and 30% of your conversion data is invisible, that's $9,000/month being allocated blind.
For context: Attribution tools like HockeyStack and Dreamdata still need accurate data to work. PatchWire fixes the data layer those tools depend on.
Attribution Audit
I test every path from ad click to HubSpot deal to ad platform conversion, and hand you a written report of every leak, ranked by cost, with a fixed-price plan to fix them. Read-only: nothing changes in your stack.
The Fix
I fix what the audit found, in your existing tools. Scoped and priced before any work starts, documented when it ends.
Read more →Attribution Monitoring
Tracking breaks get flagged before they hit your reports, with alerts in Slack or email. Most clients move here after their first fix. Try it free for 2 weeks.
Read more →Built by an engineer.
Not an agency.
I'm Vlad. 15 years in web development, building and maintaining the systems your marketing data actually runs on. Attribution doesn't break in the dashboard, it breaks in the code: how tags fire, how pages load, how data moves between your tools. I run PatchWire as a focused practice because I kept seeing the same gap at every B2B company: nobody owns the connection between your ad spend and your CRM data.
PatchWire is me - one engineer. That's intentional. You get the same person diagnosing, implementing, and staying accountable. No handoffs, no account managers, no “let me check with the team.”
The person writing the code understands your CRM data model.
There's no handoff between 'the technical team' and 'the strategy team.' One person who holds the full picture.
HubSpot agencies don't write this code. GA4 consultants don't touch your CRM.
Most providers know your CRM or know server-side tracking, not both. PatchWire is built for the gap.
You don't need another tool. You need your existing tools to work.
HubSpot, GA4, and your ad platforms are already capable of accurate attribution. The problem is in the implementation.
Common questions about HubSpot attribution
Send me a description of what you're seeing, even 'my data feels wrong' or 'HubSpot and GA4 don't agree' is enough to start. I'll reply within 1 business day with what I think is going on, and whether it needs an audit, a fix, or nothing. If it's outside my scope, I'll tell you that too.
Because it is real work: test traffic through every channel and form, then tracing each record through HubSpot and the ad platforms. A free call can guess at the cause. The audit proves it, and the written report and fix plan are yours even if you never hire me for the fix.
Attribution tools still need accurate data inputs to work. If your HubSpot is showing 70% direct traffic, no attribution SaaS will fix that - it'll just give you a more expensive dashboard of bad data. The fix has to happen at the data layer first.
Every integration comes with written implementation notes covering what changed and why. I work in standard tools your team already has access to: GTM, HubSpot, GA4. If the relationship ends, you own everything and your internal team or any future consultant can continue without starting over.
Timelines, scope and technical questions are answered on each service page.
Describe what's wrong
Describe the tracking or attribution problem you're dealing with. I'll reply within 1 business day with what I think is going on, and whether it needs an audit, a fix, or nothing at all. Prefer to see what breaks first? Start a free 2-week monitor.
Even “my data feels wrong” is enough to start.
- →Reply within 1 business day
- →No discovery calls, no proposals - just a direct answer
- →If it isn't worth fixing, I'll tell you that
patchwire.io · [email protected]
Not sure what to write? Try: “HubSpot shows 70% direct traffic and I don't know why” or “GA4 and HubSpot show completely different conversion numbers.”