PatchWire is one engineer: me.
I'm Vladimir Cvetkoski, Vlad for short. I fix B2B attribution in HubSpot: the tracking, server-side tagging and Conversions API work that connects what you spend on ads to the deals in your CRM. PatchWire is deliberately one engineer, so the person who diagnoses the problem is the person who fixes it.
15 years of building the systems marketing data runs on
I have spent 15 years in web development and engineering. Most of that was building and maintaining websites and web applications in WordPress, PHP and JavaScript: the pages, forms and integrations that marketing teams depend on every day.
That work kept leading to the same place. Attribution does not break in the dashboard. It breaks in the code: how tags fire, how pages load, how a form passes data to the CRM, how a visitor moves from one domain to another. So I moved into the MarTech stack itself.
Today my work is in:
- Google Tag Manager, client-side and server-side
- Google Analytics 4
- HubSpot: forms, tracking, source properties, lifecycle stages and custom integrations
- Google Ads offline conversions and Enhanced Conversions for Leads
- Meta Conversions API and LinkedIn Conversions API
- Consent Mode v2 and consent banner integrations
I work as an independent HubSpot consultant focused on one thing: attribution. Not HubSpot onboarding, not email campaigns, not website builds. Getting the right source onto every contact and the right outcome back to every ad platform.
Built by an engineer. Not an agency.
The person writing the code understands your CRM data model.
There is no handoff between a technical team and a strategy team. One person holds the full picture, from the tag on your landing page to the deal stage in HubSpot.
HubSpot agencies do not write this code. GA4 consultants do not touch your CRM.
Most providers know your CRM or know server-side tracking, not both. Attribution breaks in the gap between them, and that gap is where I work.
You do not need another tool. You need your existing tools to work.
HubSpot, GA4 and your ad platforms can already produce attribution you can trust. The problem is almost always in the implementation.
You get the same person diagnosing, implementing and staying accountable. No handoffs, no account managers, no “let me check with the team.”
Audit, fix, then keep it working
Every engagement starts with a problem, not a package. When you send me what looks wrong, I reply within 1 business day and tell you whether it needs an audit, a fix, or nothing at all.
- 01
Attribution Audit
A paid, fixed-scope, read-only review of how your ad clicks, forms and CRM connect. You get written findings ranked by cost and a fixed-price fix plan. From $2,000.
- 02
The Fix
A one-time engagement to fix specific problems, scoped and priced before any work starts. Most fix projects complete within 1 to 2 weeks. You get the working fix and written documentation of what changed and why.
- 03
Attribution Monitoring
Ongoing monitoring that flags tracking breaks before they hit your reports, with alerts in Slack or email. Most clients move here after their first fix. You can try it free for 2 weeks.
All work happens in your own GTM, GA4 and HubSpot accounts. You own everything I build, and the documentation stays with you. See every option on the services page.
Skopje, North Macedonia. Clients anywhere.
I work from Skopje, North Macedonia, and with clients remotely, worldwide. Everything I do happens in tools you already use, so there is nothing to install on-site and nothing that needs me in the room. Most of the work is written and asynchronous: findings, fix plans and documentation you can forward to anyone on your team.
The easiest way to reach me is through the contact form.
Describe what you are seeing
Send a few lines about what looks wrong. I reply within 1 business day and tell you whether it needs an audit, a fix, or nothing at all.