Case studies

How attribution problems were found and fixed

Each case study follows the same shape: what the team saw, what was actually broken, what changed, and what they could trust afterwards. Clients stay anonymous unless they agree otherwise.

Case studies

Recent work

B2B company running paid acquisition, HubSpot as CRM

HubSpot showed the wrong traffic sources. The real problem was four layers deep.

A B2B team asked why HubSpot showed the wrong traffic sources. The answer led to a broken offline conversion feed, cross-domain breaks and a custom integration that had to be rewritten.

Describe what you are seeing

Send a few lines about what looks wrong. I reply within 1 business day and tell you whether it needs an audit, a fix, or nothing at all.

Describe your problem