Guides and engineering notes
How HubSpot attribution actually works, where tracking breaks, and how to check it yourself. For the full picture, start with the HubSpot attribution guide.
- Updated · 10 min read
Why HubSpot shows 60%+ Direct traffic (and how to find the leak in 30 minutes)
High Direct traffic in HubSpot is almost always a tracking leak, not real direct visits. A 30-minute test plan to find which of the 7 usual causes is yours.
HubSpot · Tracking · Direct traffic
- Updated · 11 min read
HubSpot attribution reports, explained by an engineer
How HubSpot's contact create, deal create and revenue attribution reports work, what data each one needs, which model fits B2B, and how to spot a bad report.
HubSpot · Attribution · Reporting
- Updated · 11 min read
HubSpot Original Source vs Latest Source: what they really record
What HubSpot Original and Latest Traffic Source record, when each one changes, how visits get classified, and how to add your own first and last touch fields.
HubSpot · Attribution · Original Source
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